Utilizes IP address analysis and firmographic enrichment to recognize anonymous website visitors and identify high-intent accounts. Monitors visitor paths to gain insights into their interactions with various content, campaigns, and digital resources. Assists marketing and sales teams in prioritizing leads by assessing engagement and intent indicators.

Monitors customer engagement across various channels such as advertisements, emails, and website visits. Delivers multi-touch attribution models to evaluate which campaigns lead to conversions. Provides comprehensive insights throughout the marketing funnel, assisting teams in assessing the success of their marketing strategies.

Employs machine learning techniques to identify trends and irregularities in marketing performance. Facilitates root-cause analysis, assisting teams in promptly recognizing elements that influence conversion rates. Provides timely alerts and suggestions to enhance marketing campaigns as they unfold.