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Last Updated: Sep 8. 2025

Soup Agency

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About the Company

They are the team driving growth for some of Australia’s most prominent established and up-and-coming brands. Their approach is straightforward and transparent, contrasting with larger agencies where clients might not have direct access to every team member. At their agency, clients have the opportunity to build relationships with all team members, ensuring a collaborative and personalized experience. Account managers maintain clear communication, keeping clients informed at every stage of their projects. Clients can rest assured that the team is dedicated to achieving results behind the scenes, putting in the effort needed to deliver success. In essence, their track record demonstrates they have honed a winning formula for achieving business growth.

Overall Details
Budget

Budget:

$1000+

Hourly Rate

Hourly Rate:

$50 - $99

Employees

Employees:

50-249

Headquarters

Headquarters:

Sydney, Australia

Established

Established:

2018

Services Provided

Whether businesses are new to HubSpot or already using it, SOUP offers expertise in acquiring quality leads and automating processes. They handle everything from initial setup and ongoing management to integrations and executions. SOUP has assisted numerous brands in implementing effective digital marketing strategies and smoothly transitioning to using HubSpot.

Professional copywriting services are essential for Australian businesses, enabling them to articulate their message, engage their target audience, and differentiate themselves in a competitive market. From writing website content to creating compelling marketing materials, professional copywriters play a crucial role in defining a brand's voice.

A technical SEO audit forms the bedrock of any successful SEO strategy.This audit ensures the website is optimized for optimal performance, ensuring continuous indexing and clear understanding by search engines. Their comprehensive technical SEO audit service addresses these crucial aspects and ensures the website not only gains visibility but also operates at its peak performance

Why choose SOUP as your influencer marketing agency? We craft data-driven, tailored campaigns aligned with your brand’s goals. With a vast influencer network, we handle strategy, influencer selection, content creation, campaign management, and performance optimization for measurable success.

Our SEO copywriting process begins with in-depth keyword research and analysis to identify high-demand opportunities and gaps. We create detailed, data-driven content briefs, craft engaging and SEO-optimized content, and ensure it aligns with top search standards. Once published, we track rankings, monitor performance, and provide ongoing optimizations to maximize search visibility and impact.

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Founder(s) Details

Katya Vakulenko-founder-Soup Agency

Katya Vakulenko

Founder and CEO

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