Inbound marketing is a long-term investment, with results typically taking six months to a year to materialize. For quicker results, we may suggest pay-per-click or social ads to boost your marketing while inbound content starts generating leads. Once it picks up, you can reduce your ad spend.

No, foundational work is essential to generate leads. A strong brand strategy, story, and message help identify your audience's needs, giving your brand a voice that addresses pain points and showcases how your software can improve their lives. Without this strategy, both you and we are working without direction.

Your competitor may be running search ads targeting keywords related to your company and products. While they can’t mention your brand directly due to trademarks, they can still capture traffic from prospects looking for you. Consider bidding on your own keywords, and even your competitors’, using Branded Search ads. This strategy should be part of your overall marketing plan. Reach out to discuss the best approach for your business.

Websites don’t improve over time. If your site looks outdated (non-responsive, minimal content, old design), it’s best to start fresh with a solid foundation. Check out our articles “12 Signs It’s Time for a New Website” and “Do You Need a New Website?” on the Spot On Blog.

Most websites take 2-6 months to complete, depending on factors like: - Template vs. custom design - Number of pages - Special functionality - Full-site launch or staggered launch - Speed of feedback and approvals from your team.